Tari Hartman Squire is Founding CEO of EIN SOF Communications, Inc., a leading-edge woman-owned business focused on disability-inclusive diversity and public policy, specializing in strategic marketing, branding and employment. EIN SOF launched disability strategic marketing as a genre with her award-winning My Left Foot campaign, proving the ADA was a marketing opportunity. EIN SOF helped with PR for the first-ever ADA Joint Congressional Hearing in September 1988 and coordinated press for the historic “Wheels of Justice” and crawl up the Capitol steps that demanded swift passage of the ADA.
Clients include ADA National Network; AT&T; Bank of America; Career Opportunities for Students with Disabilities; Fox Searchlight’s The Sessions; Invitation to Dance; Lives Worth Living; Macy’s; Mattel/Toys “R” Us launch of Becky (Barbie’s friend who uses a wheelchair); Microsoft; National Council on Disability’s Experience of Voters with Disabilities in the 2012 Election; Sundance Channel’s Push Girls; UCLA Anderson Leadership Institute for Multidimensional Leaders; Universal Home Entertainment; US Departments of Labor and Veterans Affairs.
Squire is fluent in American Sign Language; co-chairs the National Disability Leadership Alliance Employment Team; served on Television Academy’s Diversity Committee; advised AP Stylebook on disability-savvy semantics; and conducted focus groups of disability thought leaders with former Nielsen SVP on consumer lifestyle choices and marketing/advertising messages.
EIN SOF is producing Lights! Camera! Access! 2.0 with Loreen Arbus to improve disability portrayals and increase employment in media. EIN SOF means business 25/7, supporting businesses to tap disability brand-loyal $220 billion market and workforce potential. Diversity is a business imperative – inclusion is a choice.